Clay

Clay Sequencer is now generally available on Launch, Growth, and Enterprise. Built on Clay's Audiences data layer, it unifies lead sourcing, enrichment, and cold email sequencing: segments continuously refresh from CRM data, signals, or Clay's contact database, eligibility is verified at send time, and agents fill templated fields from 200+ providers with required-field guardrails, plus deliverability tooling for domains, inbox warming, and bounce analytics. ↗

In open beta, teams can drop an Account Agent into any Clay Workflow as a node. The agent arrives knowing the account's full history — prior contacts, past campaigns, deal history, and previous conclusions — and decides which action to take from the set defined in Workflows. Outputs flow into branching, enrichment, or Slack notifications; findings are written back to Audiences so scoring self-improves over time. Available on Enterprise, Growth, and Launch plans. ↗

Clay Workflows is the company's new orchestration primitive: a visual graph of connected steps where a trigger starts the flow, each record moves through branches one at a time, and results write back to Audiences. Workflows can be built headlessly through the Clay CLI or conversationally via Sculptor; Clay's growth team replaced an 81-column table with a single workflow for product-led vs. sales-led routing, dedupe, outreach, and self-healing error monitoring. ↗